The importance of getting online reviews for your business can never be overemphasized. Most of the purchasing decisions that people make, in today’s world, are based on the information that they get from their peers. Online Reviews are the modern day versions of the word-of-mouth phenomenon which, even today, still drives as much as 6 trillion in consumer sales across the globe.
Trust Pilot pricing is $3,588 per year UPFRONT.
Trust Pilot is GREAT if you’re a nationally known brand. They have a strong community where people can go to the Trust Pilot site and leave a review.
If all you need is the free trial, use our TrustPilot partner link.
Small Business Plan
Shopper Approved does a lot of the same thing Trust Pilot does. You can see a massive list of features below (scroll down). Pricing is month-to-month with a 60 day free trial
Disclaimer: Normally it’s $199/mo and 30 day free trial. Since we are partners with Shopper Approved, you get a discount
Pricing Will Fluctuate
With ResellerRatings, your next bill may be higher every month. They base their price off a “sophisticated algorithm that determines the pricing”.
ResellerRatings is probably the most popular of the three. It’s also has a lot of negative reviews from their own customers whose pricing have skyrocketed.
Online reviews can be divided into Product and Seller reviews. We have previously written an article in which we explain the process of getting Seller and Product Reviews for you business. Needless to say here that you actually need to engage the services of professional review companies that have been approved to syndicate product and seller reviews into Google Product Listing Ads (PLAs). This article compares the top three Review Aggregation companies that can be found out there. As you can see in the table above, the companies that we look at here are Trust Pilot, Shopper Approved and Reseller Ratings.
We explain in this article, why Star Ratings are important. All that we can say here is that the golden stars that you sometimes see in Google Shopping and in AdWords Ads can give a boost of around 17% to your brand’s performance. So, why is that the case?
When it comes to getting reviews for your products and for your brands, it is important to always go with the best. There are several things that you need to do when choosing the best 3rd Party Review Company for your business;
The title of this post pretty much lays the ground as far as choosing a third party review syndication company for your business is concerned. There are a wide range of companies out there that offer the kind of reviews that we are talking about here. However, as is the case with almost anything else, not all of them are created equally. It is necessary, therefore, for you to make a shortlist of the best candidates. We have simplified the process for you here by choosing Trust Pilot, Shopper Approved and Reseller Ratings.
The great thing about all these companies is that they have been approved to syndicate Seller Ratings into Google PLAs. Not only that, but these are some of the few companies that are also approved to the kind of Product Ratings that will give whatever it is that you are selling an appreciable boost. So, now that you have come up with a shortlist of some of the best Review Syndication companies that are out there, how do you go about choosing between them?
The issue of price will, of course, be of huge importance to you as you set out to get crucial online reviews for you business. One of the things that you will notice during the course of your research is that price varies wildly between the companies that offer these services online. As you can see in the above table, Trust Pilot’s lowest priced offering starts at $299 per month.
Shopper Approved, on the other hand, has a listing of $199 for the lowest priced review syndication offering. The great thing about this company, however, is that we have negotiated a deal on your behalf. You can, therefore, get genuine online reviews that will give your brand a major boost beginning from only $79 per month. We guarantee that you will not be able to find such a great deal anywhere else!
With Reseller Ratings, on the other hand, you won’t find a pricing structure on their website. This tends to be a major negative, since you are not really sure what you are going to charge. Perhaps, they charge based on how big your business is! Although this company is pretty much one of the biggest Reviews aggregation concerns that can be found out there, it has received a lot of negative flak from its own customers over the past few years. The company’s prices fluctuate wildly, and you are not really sure what you are going to be charged for your next subscription. While this structure may work for large corporations, it won’t really do for small to medium sized businesses.
Features are the third consideration that you need to take into account when choosing a 3rd part review site for your business. One of the questions that you need to ask yourself is; “What features does the company that I am looking at offer?” You also need to ask yourself what it is that you are looking for as a business. Does this tally with the products and services that are being offered by your prospects?
You may ultimately find that you don’t really need all the features that are on offer. As an example, your business may only be interested in pushing Seller and not Product Ratings. Knowing this allows you to go with a company that offers one and not the other. This would, therefore, represent a great way for you to safe money!
From our list, Shopper Approved is pretty much well rounded as far as features are concerned. The company offers the following;
The issue of Local reviews is of importance, particularly if you run a small, localized business, such as a restaurant or a cafe. Shopper Approved gives you everything that you need to be able to quickly collect reviews from your customers. These are then automatically syndicated to the following places;
Shopper Approved Features
Below is a comprehensive table of all Shopper Approved features.
|Hand Pick Reviews|
Use the Hand-Picked reviews to display on your site. Also, when someone clicks on the badge, it'll show your hand-picked reviews. This is good as some people leave a 1-star rating and you don't want that to be the first thing shown.
|Email Notification Control
This is a great feature because it'll alert you when you have a negative review. You can then try to handle the situation with the customer.
|Custom Seals and Certificates|
I call this a badge. It's dynamically updated so your review count will always change. A great place to put this is in the shopping cart to prove credibility.
|‘Thank You Page’ Special Offer
What to resell to a past visitor or customer? This feature can redirect someone back to your site so you can get an additional selling opportunity.
Milestone awards can build instant credibility since new visitors don't know your brand. These are 3rd party reviews anyway.
|Shopper Approved Facebook App
This is so easy to display on your Facebook fan page. It'll be a tab on your Facebook.
|SEO & Social Media Syndication|
Each review will have social media sharing buttons where the person leaving the review can also share it.
|Customer Care Resolution
Got a negative review? Take care of it before it becomes live.
|5 - Star Excellence Award Eligibility|
Get a special badge for your great company. This is awarded to clients who receive 5-star ratings in every rating area.
This is probably the most under-utilized feature. You can embed reviews right into your pages. Doing remarketing? Send the person to a "Credibility Page" that displays your reviews.
|’About Us‘ Content & Text Links|
Sometimes your "About Us" page will rank in Google. This page is where you get to add some information about your company.
|Optimized Review Pages
You can create your own questions on the review survey. For instance, a motorcycle shipping company may ask their customer what state they shipped to.
This page lives on the Shopper Approved site. They have a directory where people may be referred to your site.
|Helpful Customer Support
The staff at Shopper Approved are aweseom. If you run into any problems, just call them or email them. Live chat is available too.
It is clear, based on our discussion, that Shopper Approved offers, by far, the best deal to those who are looking for review syndication services. Using our link to sign up gives you a discount of more than half and guarantees you a long list of services that have been designed specifically to give your business a boost.