Trust Pilot Pricing + Two Alternatives

Trust Pilot Pricing + Two Alternatives

Best Priced Review Syndication Website

The importance of getting online reviews for your business can never be overemphasized. Most of the purchasing decisions that people make, in today’s world, are based on the information that they get from their peers. Online Reviews are the modern day versions of the word-of-mouth phenomenon which, even today, still drives as much as 6 trillion in consumer sales across the globe.

Where do Product Reviews come from?

Online reviews can be divided into Product and Seller reviews. We have previously written an article in which we explain the process of getting Seller and Product Reviews for you business. Needless to say here that you actually need to engage the services of professional review companies that have been approved to syndicate product and seller reviews into Google Product Listing Ads (PLAs). This article compares the top three Review Aggregation companies that can be found out there. As you can see in the table above, the companies that we look at here are Trust Pilot, Shopper Approved and Reseller Ratings.

Why are Star Ratings are Important?

We explain in this article, why Star Ratings are important. All that we can say here is that the golden stars that you sometimes see in Google Shopping and in AdWords Ads can give a boost of around 17% to your brand’s performance. So, why is that the case?

  • They increase the trust that people have in your brand
  • Star Ratings represent a quick and easy measurement of performance
  • They give you greater visibility

How to choose between the various 3rd Party Review Companies

When it comes to getting reviews for your products and for your brands, it is important to always go with the best. There are several things that you need to do when choosing the best 3rd Party Review Company for your business;

  1. Compare the top three third party review companies

The title of this post pretty much lays the ground as far as choosing a third party review syndication company for your business is concerned. There are a wide range of companies out there that offer the kind of reviews that we are talking about here. However, as is the case with almost anything else, not all of them are created equally. It is necessary, therefore, for you to make a shortlist of the best candidates. We have simplified the process for you here by choosing Trust Pilot, Shopper Approved and Reseller Ratings.

The great thing about all these companies is that they have been approved to syndicate Seller Ratings into Google PLAs. Not only that, but these are some of the few companies that are also approved to the kind of Product Ratings that will give whatever it is that you are selling an appreciable boost. So, now that you have come up with a shortlist of some of the best Review Syndication companies that are out there, how do you go about choosing between them?

  1. Look at the Price

The issue of price will, of course, be of huge importance to you as you set out to get crucial online reviews for you business. One of the things that you will notice during the course of your research is that price varies wildly between the companies that offer these services online. As you can see in the above table, Trust Pilot’s lowest priced offering starts at $299 per month.

Shopper Approved, on the other hand, has a listing of $199 for the lowest priced review syndication offering. The great thing about this company, however, is that we have negotiated a deal on your behalf. You can, therefore, get genuine online reviews that will give your brand a major boost beginning from only $79 per month. We guarantee that you will not be able to find such a great deal anywhere else!

With Reseller Ratings, on the other hand, you won’t find a pricing structure on their website. This tends to be a major negative, since you are not really sure what you are going to charge. Perhaps, they charge based on how big your business is! Although this company is pretty much one of the biggest Reviews aggregation concerns that can be found out there, it has received a lot of negative flak from its own customers over the past few years. The company’s prices fluctuate wildly, and you are not really sure what you are going to be charged for your next subscription. While this structure may work for large corporations, it won’t really do for small to medium sized businesses.

  1. Features

Features are the third consideration that you need to take into account when choosing a 3rd part review site for your business. One of the questions that you need to ask yourself is; “What features does the company that I am looking at offer?” You also need to ask yourself what it is that you are looking for as a business. Does this tally with the products and services that are being offered by your prospects?

You may ultimately find that you don’t really need all the features that are on offer. As an example, your business may only be interested in pushing Seller and not Product Ratings. Knowing this allows you to go with a company that offers one and not the other. This would, therefore, represent a great way for you to safe money!

From our list, Shopper Approved is pretty much well rounded as far as features are concerned. The company offers the following;

  • Product Reviews
  • Merchant Reviews
  • Local Reviews

The issue of Local reviews is of importance, particularly if you run a small, localized business, such as a restaurant or a cafe. Shopper Approved gives you everything that you need to be able to quickly collect reviews from your customers. These are then automatically syndicated to the following places;

  • Google
  • Yahoo
  • Bing
  • Citysearch
  • Twitter
  • Facebook
  • Google+

Shopper Approved Features

Below is a comprehensive table of all Shopper Approved features.

Hand Pick Reviews
Use the Hand-Picked reviews to display on your site. Also, when someone clicks on the badge, it'll show your hand-picked reviews. This is good as some people leave a 1-star rating and you don't want that to be the first thing shown.
Email Notification Control
This is a great feature because it'll alert you when you have a negative review. You can then try to handle the situation with the customer.
Custom Seals and Certificates
I call this a badge. It's dynamically updated so your review count will always change. A great place to put this is in the shopping cart to prove credibility.
‘Thank You Page’ Special Offer
What to resell to a past visitor or customer? This feature can redirect someone back to your site so you can get an additional selling opportunity.
Milestone Awards
Milestone awards can build instant credibility since new visitors don't know your brand. These are 3rd party reviews anyway.
Shopper Approved Facebook App
This is so easy to display on your Facebook fan page. It'll be a tab on your Facebook.
SEO & Social Media Syndication
Each review will have social media sharing buttons where the person leaving the review can also share it.
Customer Care Resolution
Got a negative review? Take care of it before it becomes live.
5 - Star Excellence Award Eligibility
Get a special badge for your great company. This is awarded to clients who receive 5-star ratings in every rating area.
Review Widgets
This is probably the most under-utilized feature. You can embed reviews right into your pages. Doing remarketing? Send the person to a "Credibility Page" that displays your reviews.
’About Us‘ Content & Text Links
Sometimes your "About Us" page will rank in Google. This page is where you get to add some information about your company.
Optimized Review Pages
You can create your own questions on the review survey. For instance, a motorcycle shipping company may ask their customer what state they shipped to.
Featured Directory
This page lives on the Shopper Approved site. They have a directory where people may be referred to your site.
Helpful Customer Support
The staff at Shopper Approved are aweseom. If you run into any problems, just call them or email them. Live chat is available too.
Trust Pilot vs Shopper Approved vs Reseller Ratings: The verdict

It is clear, based on our discussion, that Shopper Approved offers, by far, the best deal to those who are looking for review syndication services. Using our link to sign up gives you a discount of more than half and guarantees you a long list of services that have been designed specifically to give your business a boost.

Francisco is the owner of Planet Marketing. He has many years of experience online marketing and web development. In his spare time he enjoys writing about internet marketing and web development. He loves coaching people and has a few students. Follow him on Google+ or on Twitter