A while ago, we carried out a review of SEMrush, in which we pointed out that, based on our experience as a customer, the company needs to do more to improve the accuracy of its results. We had discovered, after using them for some time, that SEMrush’s results tend to be off by wide margins. However, the one redeeming factor about them was the fact that they are very good at competitor identification and evaluation. They are also very useful for keyword research and have the ability to identify the kinds of keywords that are being used by our competitors, which simplifies life for us.
Today, we have decided to carry out another review of SEMrush, in which we focus exclusively on their Position Tracking service. Before dwelling on what SEMrush has to offer, we, however, need to explain, for the sake of beginners, a bit about the importance of keywords in Search Engine Optimization (SEO).
Keywords are an important SEO aspect. They are one of the things that help Search Engines determine the relevance of web pages. Without them, your content would likely not be indexed and, thus, would remain undiscovered. It is important, therefore, for you to identify and use your target keywords in your content as a way of improving its Search Engine Visibility.
Having done that, the next step, and this is one that most people often miss, involves the carrying out of proper Keyword Tracking. What you need to understand is that Search Engine Optimization is not a one-off event. In fact, it is an ongoing process that is constantly evolving as Search Engines improve and modify their search algorithms.
That is where keyword position tracking comes in. It involves the continuous monitoring of the movements in the rank that you are getting on various Search Engines for your target keywords. Not only that, but you also need to keep track of what the competition is doing in this regard, if you wish to remain competitive.
Having carried out a number of reviews of Keyword Tracking companies, including Rank Ranger and SE Ranking, we have noted that while all of them offer Position Tracking, there are differences in the ways in which this is done. So, what does SEMrush have to offer in terms of Position Tracking and how does it stack up against the competition?
Should you choose to sign up for SEMrush’s Position Tracking service, you will get the following:
The world as we know it is becoming more and more cosmopolitan, with modern technologies bringing about the ability to interact and do business from any part of the globe. The ability to monitor national, regional, local and even international search engine positions for your chosen keywords is, therefore, crucial.
SEMrush’s Position Tracking software also comes with the ability to track local competitors. This is, perhaps, one of the most useful services that are provided by the various Rank Tracking concerns that we have, so far, reviewed.
Having identified who your local competitors are, it is also important for you to discover the various strategies that they are using to improve their own Search Engine rankings. Search Engine Optimization is such that it is necessary to constantly refine your strategies to take into the account the differences that arise from local variations in search queries and results. SEMrush gives you the ability to do this, which enables you to remain competitive in different localities.
The various metrics that you have to follow while tracking your target keywords do tend to become overwhelming, particularly if there are thousands of them for a large number of websites. SEM has a unique feature that you can use to help keep track of all keywords, by grouping them in various ways.
With a large chunk of the world’s searches now being made from mobile devices, it is important for you to take into account the shift when coming up with your keyword monitoring strategy. Reports indicate that up to 60% of all searches are now being made from mobile devices. While this number tends to vary depending on location, it is still important to find out from which devices most of the searches that use your target keywords are being made.
As mentioned earlier, all of the major Rank Tracking tools that are out there come with some degree of keyword tracking. What differs is the amount of information that you are likely to get from each of them, and the accuracy of the returned results. We have to say, after carrying out various reviews of Keyword Tracking tools, most of which we have used at some point in the past, or are still currently using, that SEMrush is not as robust as some of its competitors, including Rank Ranger and SE Ranking. You can check out the review that Planet Marketing did on Rank Ranger by following this link. You can also read the review that we carried out on SE Ranking on this link. SE Ranking is a very good alternative to SEMrush.
As we pointed out in the earlier review that we carried out on SEMrush, our main bone of contention is the fact that the results do appear to be, somewhat, inaccurate. This fact is only offset by the fact that this tool is great at identifying and keeping tabs on the competition.
So, would we recommend SEMrush to our readers? The answer is a definite yes. While there are a few shortfalls, SEMrush, on the overall, remains solid and has the ability to give you a panoramic view of the playing field, including what your competitors are doing and how well they are optimizing their websites for search. Having this knowledge allows you to do more to refine your own strategies and gives you the chance to move up the ladder, both on organic and paid searches. It is safe to say, therefore, that while its Keyword Position Tracking feature is not as robust as what one might find among the competition, all the other features that you get when you sign up more than compensate for this.