SEMrush – A Look at Their Keyword Position Tracking

SEMrush Review

Should you decide to sign up with SEMrush, do so using this link to get a discount!

A while ago, we carried out a review of SEMrush, in which we pointed out that, based on our experience as a customer, the company needs to do more to improve  the accuracy of its results. We had discovered, after using them for some time, that SEMrush’s results tend to be off by wide margins. However, the one redeeming factor about them was the fact that they are very good at competitor identification and evaluation. They are also very useful for keyword research and have the ability to identify the kinds of keywords that are being used by our competitors, which simplifies life for us.

Keyword Position Tracking

SEMrush Offers a Keyword Position Tracking service.

Today, we have decided to carry out another review of SEMrush, in which we focus exclusively on their Position Tracking service. Before dwelling on what SEMrush has to offer, we, however, need to explain, for the sake of beginners, a bit about the importance of keywords in Search Engine Optimization (SEO).

Keywords In SEO

Keywords are an important SEO aspect. They are one of the things that help Search Engines determine the relevance of web pages. Without them, your content would likely not be indexed and, thus, would remain undiscovered. It is important, therefore, for you to identify and use your target keywords in your content as a way of improving its Search Engine Visibility.

Keyword Tracking

Having done that, the next step, and this is one that most people often miss, involves the carrying out of proper Keyword Tracking. What you need to understand is that Search Engine Optimization is not a one-off event. In fact, it is an ongoing process that is constantly evolving as Search Engines improve and modify their search algorithms.

  • Beginners, in particular, make the mistake of abandoning their SEO efforts as soon as they have carried out the normal optimization strategies, such as link building and keyword research. This attitude is wrong in that it is premised upon the belief that once everything is in place, traffic will begin to roll towards your web pages and will keep doing so well into the future.
  • However, nothing could be further from the truth. What you need to do is continuously monitor and refine all your SEO efforts.

That is where keyword position tracking comes in. It involves the continuous monitoring of the movements in the rank that you are getting on various Search Engines for your target keywords. Not only that, but you also need to keep track of what the competition is doing in this regard, if you wish to remain competitive.

SEMrush Keyword Position Tracking

Having carried out a number of reviews of Keyword Tracking companies, including Rank Ranger and SE Ranking, we have noted that while all of them offer Position Tracking, there are differences in the ways in which this is done. So, what does  SEMrush have to offer in terms of Position Tracking and how does it stack up against the competition?

Should you choose to sign up for SEMrush’s Position Tracking service, you will get the following:

The ability to track domains and keywords

The world as we know it is becoming more and more cosmopolitan, with modern technologies bringing about the ability to interact and do business from any part of the globe. The ability to monitor national, regional, local and even international search engine positions for your chosen keywords is, therefore, crucial.

  • It gives you the chance to discover how well you are doing in a particular locality, and to take steps to improve your position. That is the case, particularly due to the fact that search results are not homogeneous across the globe. They tend to be different, based on a wide range of variables, including geographic location. It is important, therefore, for you to be able to accurately determine how you are faring in any location.
  • SEMrush’s Position Tracking tool gives you the ability to keep track of your website’s Google top 100 ranking for the keywords that you are targeting. This applies to both organic and paid search results. The information is updated on a daily basis, which helps you identify those of your actions that have been most instrumental in giving you positive movements in your rankings.
  • The tool also allows you to keep track of your competitors’ rankings and gives you a side by side comparison that shows you how well you are placed relative to the competition. Having this information allows you to further refine your keywords in order to keep track with competing businesses.

Discover local competitors

SEMrush’s Position Tracking software also comes with the ability to track local competitors. This is, perhaps, one of the most useful services that are provided by the various Rank Tracking concerns that we have, so far, reviewed.

  • The nature of today’s marketplace is such that it is crucial to be able to identify one’s competitors, particularly with regards to Search Engine Optimization.
  • In order to increase your visibility, you need to be able to find out who else has optimized for the keywords that you are targeting. There is also a need to find out what these people are doing, both in terms of organic and paid search results.

SEMrush gives you the ability to detect who your competitors are on a local scale.

Having identified who your local competitors are, it is also important for you to discover the various strategies that they are using to improve their own Search Engine rankings. Search Engine Optimization is such that it is necessary to constantly refine your strategies to take into the account the differences that arise from local variations in search queries and results. SEMrush gives you the ability to do this, which enables you to remain competitive in different localities.

Group keywords with tags

The various metrics that you have to follow while tracking your target keywords do tend to become overwhelming, particularly if there are thousands of them for a large number of websites. SEM has a unique feature that you can use to help keep track of all keywords, by grouping them in various ways.

  • You can, as an example, group your keywords according to brand name. The great thing about this feature is that it comes with the ability to add a particular keyword to several groups. Each keyword is allowed up to five tags.

Target different devices

With a large chunk of the world’s searches now being made from mobile devices, it is important for you to take into account the shift when coming up with your keyword monitoring strategy. Reports indicate that up to 60% of all searches are now being made from mobile devices. While this number tends to vary depending on location, it is still important to find out from which devices most of the searches that use your target keywords are being made.

  • SEMrush’s Position Tracking tool allows you to choose whether you want your statistics to be collected from desktops, smartphones or tablets. Search results vary depending on whether or not the inquiry has been made from a mobile device or a desktop computer, even for people in the same location. A major factor behind this occurrence is the fact that Search Engines tend to penalize websites that are not fully optimized for mobile devices with low rankings on mobile searches.
  • Understanding how well you are ranking on various devices gives you the information that you need to adjust your AdWords or Bing advertising campaigns. You can, as an example, choose to target your advertising to mobile devices, if that is where you are strongest. You can also adjust your content strategy to improve your ranking on the devices on which you are not as strong.

How does SEMrush stack up against the competition in terms of keyword tracking?

As mentioned earlier, all of the major Rank Tracking tools that are out there come with some degree of keyword tracking. What differs is the amount of information that you are likely to get from each of them, and the accuracy of the returned results. We have to say, after carrying out various reviews of Keyword Tracking tools, most of which we have used at some point in the past, or are still currently using, that SEMrush is not as robust as some of its competitors, including Rank Ranger and SE Ranking. You can check out the review that Planet Marketing did on Rank Ranger by following this link. You can also read the review that we carried out on SE Ranking on this link. SE Ranking is a very good alternative to SEMrush.

Accuracy of results

As we pointed out in the earlier review that we carried out on SEMrush, our main bone of contention is the fact that the results do appear to be, somewhat, inaccurate. This fact is only offset by the fact that this tool is great at identifying  and keeping tabs on the competition.

Conclusion

So, would we recommend SEMrush to our readers? The answer is a definite yes. While there are a few shortfalls, SEMrush, on the overall,  remains solid and has the ability to give you a panoramic view of the playing field, including what your competitors are doing and how well they are optimizing their websites for search. Having this knowledge allows you to do more to refine your own strategies and gives you the chance to move up the ladder, both on organic and paid searches. It is safe to say, therefore, that while its Keyword Position Tracking feature is not as robust as what one might find among the competition, all the other features that you get when you sign up more than compensate for this.

Should you decide to sign up with SEMrush, do so using this link to get a discount!

Francisco
Francisco
Francisco is the owner of Planet Marketing. He has many years of experience online marketing and web development. In his spare time he enjoys writing about internet marketing and web development. He loves coaching people and has a few students. Follow him on Google+ or on Twitter

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