Star reviews are something that we have been talking about on this blog over the past few weeks. And with good reason. There is strong evidence suggesting that online reviews now play a huge role in the purchasing decisions that people across the globe make. In fact, up to 77% of all consumers consult online reviews before buying online. Think that’s impressive? Well, just consider the fact that up to 84% of shoppers trust online reviews as much as personal recommendations. This article looks at Local Reviews and Seller Reviews, and explains their importance in today’s business environment.
Despite the fact the world in which we live today has very much become a quasi unitary entity, a large chunk of the businesses that are out there only have localized operations. Good examples of what we are talking about here are restaurants, artisans and other business entities.
In the example of the restaurant, the business is only going to attract customers from only so far around the location from which it operates. In most instances, nobody is going to drive across town to get a cup of coffee. Localized businesses face their own unique set of challenges when it comes to online reviews.
Your task, as a business owner, is that of getting the kind of online reviews that really matter to your business. There are a number of ways through which you can do so;
One of the ways through which you can get the kind of local reviews that can help you attract a loyal local clientele for your business is through the use of an approved review syndication company, such as Shopper Approved. Shopper Approved is one of the companies that we have been talking about a lot in our recent blog posts. The great thing about this review syndication company is that it provides you with the assortment of tools that you need to be able to easily and automatically collect reviews from the following sources;
Shopper Approved is competitively priced, as far as boosting your business’ online reputation is concerned. We have previously noted that there are PR and SEO companies out there that will charge you well over $5000 per month for online reputation management. Shopper Approved charges $199 per month for review collection and syndication services.
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At Planet Marketing, we have negotiated a deal for you with Shopper Approved, and you can sign up for the amazing array of services that is on offer for only $79 per month.
Yelp and Google My Business are other ways through which you can collect local reviews. Google My Business, in particular, comes with the advantage that once your business has been listed and verified, it becomes visible in Google Maps, which is very useful to those who are looking for local services, including restaurants.
Seller Reviews are a type of star rating that is used by Google and other Search Engines to give potential customers a quick and easy glimpse into the way that a particular business has been interacting with its clients. The system use from between one and five stars and is displayed below AdWords Ads and in Google Shopping. Seller reviews are sometimes referred to as Merchant Reviews.
Where do Seller Ratings come from?
Seller Rating come from a number of sources, including the following;
Shopper Approved is, again, one of the best companies that you can use to get ratings for your business. This makes it the one stop shop for those who are looking for all round online review syndication services.
So, what’s the difference between Local Reviews and Seller Reviews? One of the things that you need to take note of is that Seller Reviews are mainly to do with Google AdWords and Google Shopping. They, as we have already noted, are used to highlight advertisers who have received high ratings.
This gives buyers the ability to make informed decisions before doing business with a particular seller. Local Reviews, on the other hand are derived from Google Reviews, Yelp, BBB, Citysearch and other local review sites. It should be clear, therefore, that local reviews can actually be Seller Reviews. The only thing that differentiates them from other types of online reviews is that they deal specifically with localized businesses.