Avinash Kaushik – Digital Marketing Evangelist – Google, Inc; Author; Co-founder of Market Motive.
Avinash is the Digital Marketing Evanglist for Google, Inc in Mountain View, CA. He often appears in the Google Analytics YouTube channel. You can see Avinash here too. He is a highly sought after keynote speaker at many conferences like SEOmoz, SMX, and SES. He makes recommendations to the programmers who built and maintain Google Analytics. HE IS OUR COACH and has awarded Francisco Meza (owner of Planet Marketing) a Web Analytics certification.
A quick description of our Market Motive Certification: Advanced Segmentation to find what’s important to “your” business; Actionable Web Analytics Reporting; Qualitative Research; Experimentation and Testing; Social Media Analytics; Multi-Channel Analytics; Industry Models, Complex Measurement, and Approaches; and much much more.
Let’s take the illustrations above. The graph on the left shows how strong the Adwords campaigns are in different continents. We can see that there were less conversions in Europe over the last three months. As web analysts, we have to find out why there are less conversions in Europe. The graph shows us actionable insights. The graph on the right breaks down conversions in different countries that originated from Adwords. In this set of data, we shifted adspend from lower performing countries to higher performing countries. The budget stayed the same, but we maximized conversions by using the data from Google Analytics and putting it in an easy to understand graph. This is real data.